THE RETAIL BULLETIN - The home of retail news
Department Stores
Food & Drink
General Merchandise
Health & Beauty
Home & DIY
Shopping Centres & Retail Parks
Sports & Leisure
The Papers
• The HR Summit 2019
• AI in Retail Conference 2019
• Omnichannel Futures Conference 2020
• Future of Customer Engagement 2020
The Lexicon Bracknell officially opens

The Lexicon Bracknell, the £240 million new retail, leisure and dining development in the heart of Bracknell, is to open today. With the scheme being one… View Article


The Lexicon Bracknell officially opens

The Lexicon Bracknell, the £240 million new retail, leisure and dining development in the heart of Bracknell, is to open today.

With the scheme being one of the largest urban regeneration schemes in the UK, Bracknell town centre has been transformed by The Bracknell Regeneration Partnership, a 50:50 joint venture between Legal & General Capital and Schroder UK Real Estate Fund, working with Bracknell Forest Council.

The development includes the first, new build, full line Fenwick department store to be opened in 14 years. The store will span 80,000 square feet over three levels.

Simon Russian, head of development at Bracknell for Legal & General Investment Management, Real Assets, said: “The transformation of Bracknell has been a massive challenge. Much hard work, imagination and investment was required to turn the previously run-down town centre into a vibrant, enticing destination in line with its affluent catchment. Significantly, this is the first post-war new town to be completely masterplanned, demolished, reconfigured and rebuilt.”

The 580,000 square foot development has attracted brands such as Joules, Fat Face, Superdry, Office, Next, H&M, River Island, Timberland, Seasalt, Paperchase, KIKO Milano, The Body Shop, Beauty Base, Topshop, Pandora, Marks & Spencer and Primark.

Other high street brands to join the line-up include Vodafone, Carphone Warehouse, Moss Bros, Vision Express, Footlocker, Smiggle, Flying Tiger Copenhagen, Boots, Ernest Jones, Beaverbrooks and L’Occitane. 

Jessica Berney, head of UK retail at Schroder Real Estate, said: “Lexicon has delivered thousands of jobs and attracted new brands, ensuring the town is now a leading retail and leisure destination in the southeast, which customers can enjoy and return to again and again. The 30,000 square foot Waitrose store, which opened in 2011, and the Marks & Spencer, which launched its 80,000 square foot anchor store in July, have both traded exceptionally well, attracting customers from across the catchment, showing the tremendous potential for the whole town centre.” 

Some £768 million is being invested in the regeneration of Bracknell Forest borough, including the town centre and the neighbouring area. The regenerated town centre now consists of one million square feet of retail, casual dining and leisure, including the existing Princess Square shopping centre.

The remainder of the town centre regeneration includes one of the largest green walls in Europe, as well as the refurbishment of existing shop facades, major public realm improvements, some 3,800 spaces in new or renovated car parks and highway upgrades to the local network.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News


The HR Summit 2019
The HR Summit 2019
8 October 2019
Hallam Conference Centre, London W1W 6JJ
Company values, collaboration with employees and driving a major HR transformation to create a truly omnichannel experience, need to be at the heart of the organisation's culture and brand
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Future of Customer Engagement 2020
Future of Customer Engagement 2020
10 June 2020
Cavendish Conference Centre, London W1G 9DT
The 11th Annual Retail Customer Engagement Conference