Icon Outlet signs up New Balance
ICON Outlet at The O2 has announced that New Balance has signed up to take a 2,700 square foot store.
Due to open in October, the shop will be on the lower level of the scheme and will stock the brand’s full range of footwear for training, walking, hiking and working, as well as shirts, jackets, hoodies, sweatshirts, shorts and sweatpants.
Speaking on behalf of AEG and Crosstree, Marion Dillon, leasing director for ICON Outlet, said: “Activewear is a trend-led category that attracts high volumes of diverse consumers, so we are pleased to announce New Balance is joining our line-up at ICON Outlet alongside top sportswear brands Nike, adidas and Asics. Since launching we have signed a broad range of retailers putting us firmly on the map as the premium London destination in which brands want to be.”
The news follows a series of openings for ICON Outlet by brands such as Nike and Adidas. In addition, Butcher and The Farmer will open its first site in London at the scheme next month.
