Docks Bruxsel to see opening of next generation LEGOLAND Discovery Centre
Docks Bruxsel, the shopping centre on the banks of the Sea Channel Brussels-Scheldt, has secured an agreement with Merlin Entertainments to open a next generation LEGOLAND Discovery Centre at the site.
Set to launch in the summer of 2022, the 3,000 square metre attraction has been co-created by Merlin and the LEGO Group.
Meike Lippert, Merlin’s senior divisional director for midway Europe and global new openings, said: “We are delighted to be opening this new LEGOLAND Discovery Centre in Belgium by partnering with Docks Bruxsel. Our LEGO themed attractions have been a huge success across the globe, providing an opportunity for adults and children to spend fun and quality time together in an awesome LEGO world. We look forward to revealing more special details over the coming months ahead of welcoming our first visitors in summer 2022.”
Docks Bruxsel hopes the initiative will boost the success of the centre, which according to 2020 end-of-year statistics has survived the Covid-19 crisis relatively unscathed. Last year’s footfall was 76% of the previous record year.
Peter Todd, founder and chief executive of Portus Retail, co-owner of Docks Bruxsel, said: “Following a challenging chapter, in which we did the impossible to guarantee the economic viability of 100% of our tenants, we couldn’t be happier to make such a big announcement. We are very much looking forward to strengthening our offer with this internationally recognised leisure attraction. It is completely in line with our ambition to be a ‘living centre’ rather than just a shopping centre, by proposing a complete, all-round customer experience.”
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