[Experian] Understanding how Data Validation plays a role in the customer journey

Discover the three Data Validation tools to improve the customer experience

As the fight for your customers attention grows, it has never been more important to understand the customer journey.

Whether you want to improve the on-boarding experience, reduce abandoned baskets, tailor email communications or make relevant product recommendations Data Validation tools can help.

The customer journey can be split into three categories: pre-purchase, purchase and post-purchase touchpoints. By understanding these touchpoints and the data ingested at each of them you can make informed decisions about where to invest time and effort to improve. According to a recent ICD whitepaper 77%^[1] of brands believe customer experience is a key competitive differentiator.

Therefore, the customer journey cannot be ignored, one single negative experience can easily damage the perception and revenue potential of your business. Throughout the customer journey there are three validation tools which can help.

Read the full article here.

Patrick Overall

Patrick Overall is Senior Account Manager at The Retail Bulletin, where he has worked since 2016. He is responsible for vendor partnerships across TRB's events, digital and publishing portfolio, and heads up Retail Solutions news, commercial content and partner campaigns. Patrick has more than 25 years' experience in marketing and publishing. Before joining TRB, he was a sales manager at Sparta Publishing, connecting advertisers with C-suite audiences through partners including BCS and the Data Centre Alliance. He previously spent eight years at Atalink (now Tenalps). There he managed direct marketing promotions for Hearst titles including Good Housekeeping, Cosmopolitan and Country Living, publications for the Women's Institute, and event publishing for Grand Designs Live, BBC Gardeners' World Live and BBC Good Food events. His areas of focus include: Retail technology and solutions · Partner insights and case studies · Industry events and partnerships

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