The Green Dilemma: The Disparity Between Consumer and Retailer Perceptions
60% of retailers feel they lag behind the competition when it comes to sustainable operations.
As awareness and concern for more sustainable eCommerce practices grows, brands are clearly feeling the pressure of the ongoing “sustainability negotiation” between consumers and retailers.
Is there an approach to sustainability that enables retailers to remain profitable while satisfying consumer demand for more eco-conscious operations?
This latest Conscious Commerce report offers retailers and brands insights on evolving consumer expectations regarding sustainability, with key takeaways for supporting these demands across the post-purchase journey.
Download the eBook for:
- A detailed look at sustainability concerns across the post-purchase experience, including products, packaging, delivery and returns
- Retailer recommendations from PFS detailing processes and technologies that can help brands take on sustainability successfully
- Analysis of key findings from the consumer and retailer survey, including a look at shifts in behavior in recent years
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