The 10 Top trends driving consumer behaviour
The Behaviours Agency have been shaping behaviour for their clients since 2003 and they are increasingly convinced that applying an understanding of behavioural science is the route to the most effective, engaging, and compelling content for brands.
The reality is we all buy brands due to an irrational loyalty or association, and we discriminate against others because we have predetermined they are not for us. But what is influencing this behaviour and what can brands do to change the way we act?
This report outlines the top 10 trends influencing consumer behaviour. Each trend includes an overview, two case studies (including the behavioural economic triggers) and a guide on how to start applying this trend to your brand.
This is just a snapshot of each of the trends.
- Do you see yourself in any of them?
- Or more importantly do you see your consumers in them?
If the answer is yes to either of these, then you need to download the guide here.
