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The 10 Top trends driving consumer behaviour

The Behaviours Agency have been shaping behaviour for their clients since 2003 and they are increasingly convinced that applying an  understanding of behavioural science is the… View Article

RETAIL SOLUTIONS

The 10 Top trends driving consumer behaviour

The Behaviours Agency have been shaping behaviour for their clients since 2003 and they are increasingly convinced that applying an  understanding of behavioural science is the route to the most effective, engaging, and compelling content for brands.

The reality is we all buy brands due to an irrational loyalty or association, and we discriminate against others because we have predetermined they are not for us. But what is influencing this behaviour and what can brands do to change the way we act?

This report outlines the top 10 trends influencing consumer behaviour. Each trend includes an overview, two case studies (including the behavioural economic triggers) and a guide on how to start applying this trend to your brand.

This is just a snapshot of each of the trends.

  • Do you see yourself in any of them?
  • Or more importantly do you see your consumers in them?

If the answer is yes to either of these, then you need to download the guide here.

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The HR Summit 2019
The HR Summit 2019
8 October 2019
Hallam Conference Centre, London W1W 6JJ
Company values, collaboration with employees and driving a major HR transformation to create a truly omnichannel experience, need to be at the heart of the organisation's culture and brand
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
CONFERENCE AIMED AT RETAILERS WORKING IN MARKETING, IT, DIGITAL, DATA AND TECHNOLOGY
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Future of Retail Marketing 2020
Future of Retail Marketing 2020
9 June 2020
Cavendish Conference Centre, London W1G 9DT
The Future of Retail Marketing for Customer Engagement