[Report PFS] Overcoming confusion on the road to more sustainable eCommerce operations

Consumers desire to shop with retailers who actively support their values, yet the latest Conscious Commerce report from PFS, The Green Dilemma: The Disparity Between Consumer and Retailer Perceptions, confirms that price remains the top consideration for 32% of consumers when making a purchase. With current economic challenges, meeting the needs of the cost-conscious shopper while increasing sustainability (often at an added cost) makes prioritization of eco-friendly practices a difficult undertaking at best for many retailers.

Retailers need to find smart solutions to appeal to this growing focus. From adapting your business model to incorporate paperless options like QR codes and taking steps to educate customers on best practices when it comes to ensuring their purchase journey is sustainable, PFS offers several proven strategies brands can implement to appeal to consumer demand for increased sustainability.

Download the report for more on overcoming the disparity between consumer expectations and retailers realities.

Download the Report HERE

RELATED ARTICLES