Rakuten Fits Me responds to sizing ’crisis’ with free online fitting service
Rakuten Fits Me, the size and fit specialist, have introduced a free way for retailers to provide all customers with the right fit.
Rakuten Fits Me, the size and fit specialist, have introduced a free way for retailers to provide all customers with the right fit. The new edition of their fit recommendation tool ‘Fit Origin’ is now free to all eCommerce apparel retailers for the first time, enabling shoppers to ‘break free’ from size for the ultimate experience in retail personalisation.
Fit Origin is the fashion industry’s market-leading technology that accurately fits apparel to the unique dimensions of individual shoppers online. The product is already helping leading retailers like Rhone, Hawes & Curtis and George (Asda) drive greater personalisation in the way they engage, promote and sell to their online consumers, and – through this process – solve consumer confidence issues by providing sound size and fit advice.
It uses collective expertise, gathered from categorising garment types, attribute mapping, data science algorithms and historical consumer data, to create a deep understanding of body shapes, measurements and preferences. The algorithm also supports global differences in shopper shape, preference and build, with data collected from over 30 million unique profiles to create accurate recommendations.
Product implementation involves a quick four-step set-up process. Retailers are then able to apply the Fit Origin Essential Edition to 100 items of clothing per month. Retailers view their account within a self-managed portal, which also including core insights, demonstrating tool value. Upgrades and add-ons are available for retailers that wish to ingest more than 100 products per month, or are looking for increased customisation and support services.
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