M&S launches bookable suit fitting service ahead of peak wedding season
Marks & Spencer is launching a bookable suit fitting service for groups and individuals in 25 of its biggest stores following a successful trial in five Scottish shops.
Alongside the new service, the retailer will continue to offer walk-in appointments in stores where it stocks an extensive range of suits.
In addition, M&S has launched an online consultation service with immediate video calls and virtual appointments being made available on its website.
The bookable in-store sessions offer customers a personalised consultation with a specially trained suit fitter. Customers fill in a short form ahead of their appointment to give the fitter time to prepare some options in advance and make the service seamless as possible. Shoppers are also offered the option of attending as part of a group as the retailer looks to cater for wedding parties and other events.
Wes Taylor, M&S menswear director, said: “As restrictions have eased customer interest in suits both online and in-store has picked up. We know our customers will be dressing more casually in the future which is why when they do purchase a suit – be it for a wedding, the races, a prom – we need to make it even easier, with services like bookable in-store suit fitting or our new online video consultations.”
