Oracle NetSuite guide: Holiday Email Marketing Trends, Tips, and Tactics for 2019
Need a little inspiration for your holiday email marketing? Start with a review of the emails and strategies that worked (and didn’t work) from last year to help you plan for this holiday season.
Oracle NetSuite subscribed to more than 250 retailers’ emails last year, and this guide offers examples and insights of trends, tips and tactics to help inspire your holiday email marketing campaigns.
The 2018 holiday season set online records again. Online holiday sales figures hit $126 billion — with 26 days surpassing the $2 billion mark. Thanksgiving Day, Black Friday, and Cyber Monday each beat their all-time highs, which were all set just last year.
Smartphones accounted for nearly 31% of revenue this holiday season, marking a 35% lift from the previous year — almost 50% more than just two years ago. And for the first time ever, smartphones made up more than half of all retailer web traffic (51%), an 11% increase from last year2.
Email continued to play an important role, driving more than 24% of all retailer web traffic during the holiday season. Compare this to social media’s 1.1%3, and you can see why email plays such a pivotal role in retailers’ success during the season. With email and smartphones being such a large part of this record-setting season, how did retailers manage to stand out in a crowded inbox and drive those sales?
In this year’s holiday email lookbook, Oracle NetSuite again help you plan for this year’s season by looking at some of the prevalent trends, from incentives and subject lines to combining the email and in-store experiences.
Download the lookbook here.