Guide: How conversational platforms are the key to conversions

There’s no escaping it, consumers are social animals that crave human conversations wherever they shop. For too long retailers and brands have been unable to satisfy these needs profitably online at scale.

The latest report from conversational commerce specialists iAdvize reveals that over two-thirds of retailers now plan to invest in live messaging to meet this demand, with the most forward-thinking retailers planning to use existing store staff to enrich online conversations.

This follows iAdvize’s finding that nearly three-quarters of shoppers crave the opportunity to interact with a human during their online buying journey.

Download this new iAdvize report now to discover:

• The retail segments leading the way in conversational commerce
• How retailers plan to use existing store sales staff to optimise online conversations
• The growing number of digital tools retailers are investing in to empower store staff.

Download the full report here.

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