Lexmark digital sign solution helps retailers create immediate, impactful product promotions
Lexmark launches Digital Endcap solution for retailers at National Retail Federation event that ‘moves inventory and drives revenue’
The UK launch is this week at the Retail Business Technology Expo (RBTE) at Olympia in London. Visit Stand 520 for demonstrations and updates from customers piloting the solution.
Endcaps are critical to the retail business, generally representing only about 2 percent of the number of items sold in a retail location but contributing as much as 30 percent of store sales1. Maximising the value of endcaps is a challenge for retailers given the need for frequent and accurate updates at the store level.
The company says its Digital Endcap solution helps retailers increase the speed and accuracy of in-store signage execution, enabling them to move inventory, ensure proper brand representation and increase revenue.
Lexmark’s Digital Endcap solution streamlines store operations for promotions, eliminates the need for ladders or lifts, eliminates delays and expenses related to large-format paper signage, and provides headquarters with store-level data on promotion activity.
Marty Canning, Lexmark executive vice president and president of Imaging Solutions and Services, said, “Lexmark’s strategy is to deliver solutions that solve challenges and expand the potential of key opportunities within the enterprise, such as maximising the revenue from endcap promotions in retail.
“Lexmark’s Digital Endcap solution makes it easy for retailers to update signage at a moment’s notice, allowing them to move inventory quickly and efficiently.”
