Klarna launches browser extension offering automatic coupons and cashbacks
Global payments and shopping platform Klarna has announced the launch of its new desktop browser extension that provides shoppers with end-to-end shopping experience from their desktops at every online store.
The new extension is being powered by Piggy, which Klarna acquired last month, enabling coupons and cashback offers to be automatically added to purchases as well as instalment payment options.
The platform will allow consumers to shop at all stores online, unlock deals and price drop alerts, manage payments, view delivery tracking and use Klarna’s unique interest-free virtual one time Visa cards.
The Klarna browser extension can be installed in two clicks and is compatible with Google Chrome and Microsoft Edge, with support for Firefox and Safari to be rolled out in the future.
David Fock, Chief Product Officer at Klarna said: “While mobile shopping is surging, we also see that many consumers still enjoy the comfort of browsing and comparing items on a larger desktop screen. At Klarna, we want to offer consumers the world’s best shopping and payments experience – no matter what device they are using. With the introduction of our browser extension, consumers shopping on their desktop can now benefit from the convenience, control and flexibility of Klarna’s ‘Pay Later’ services at all of their favourite online stores. Combined with the automatic couponing and cash back features, our new extension offers the ultimate shopping hack, saving time and money for consumers at every checkout.”
Nicholas Mahalec, Product Director at Klarna and former CEO of Piggy added: “Online retailers are constantly looking for ways to reduce cart abandonment and improve the checkout experience – especially during the crucial holiday shopping season. By automatically adding coupons to shopping carts and enabling consumers to pay later with Klarna’s secure and convenient one time cards, the new browser extension not only saves consumers valuable time and money, but also boosts engagement and retention for retailers – regardless of whether they are Klarna partners already. With this partnership we open the door for tens of thousands of retailers to tap into Klarna’s growing base of 90+ million high-intent shoppers.”
The Swedish BNPL giant launched the extension after beta testing over 100,000 people, noting that desktop shopping still accounts for 32% of all ecommerce traffic and that 44% of online orders are placed from a computer.
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