Is your POS influencing behaviour?
POS strategy is generally well established in most retail businesses and given its organisational complexity is rarely reviewed. But when you start to think about it, it has the potential to be one of the most influential factors in determining consumer behaviour in store.
It’s at this decision-making coal face that understanding and harnessing behavioural science is at its most powerful. Just stand in any of your aisles… you will see behavioural science in action.
You’ll learn how to start thinking behaviourally about your POS by:
- Building behavioural science into your thinking and design
- Building your brands heuristics
If you’ve been considering building behavioural science into your store POS strategy or want to know more about how to go about it, you need to read this Thought-Starter. Simply complete the short form on this page with our friends at The Behaviours Agency to get your hands on it.
Download it here.
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