THE RETAIL BULLETIN - The home of retail news
HOME
Department Stores
Electricals
Entertainment
Fashion
Food & Drink
General Merchandise
Health & Beauty
Home & DIY
Interviews
Newsletter
Property
Shopping Centres & Retail Parks
Sports & Leisure
RETAIL INSIGHTS
RETAIL SOLUTIONS
• The HR Summit 2019
• AI in Retail Conference 2019
• Omnichannel Futures Conference 2020
• Future of Retail Marketing 2020
ABOUT
CONTACT
SUBSCRIBE FOR FREE
HTK helps brands reward the behaviours that matter

The latest update to HTK’s Horizon Loyalty Hub enables brands to encourage and reward an unlimited range of customer behaviours Ipswich, UK – 05 April 2017… View Article

RETAIL SOLUTIONS

HTK helps brands reward the behaviours that matter

The latest update to HTK’s Horizon Loyalty Hub enables brands to encourage and reward an unlimited range of customer behaviours

Ipswich, UK – 05 April 2017

Loyalty solution provider HTK has announced a new release of the Horizon Loyalty Hub that will make programs even more rewarding for customers and brands alike, through the ability to incentivise any customer activity.

Research has shown that loyalty members want to be rewarded for a greater variety of behaviours, beyond simply making a purchase. In fact, according to the latest report from Nielsen, 76% of customers wanted to be rewarded for completing a specific activity, while 62% said they would like to be rewarded for social engagement.

To address this need, HTK has made it possible for businesses to customise the way their members earn points. Brands using the proprietary Horizon Loyalty Hub could already award points for purchases and social engagement; and now Horizon enables businesses to create custom “loyalty behaviours” as well.

This means that points can be awarded for activities such as reading an article, watching a video, completing a survey, attending an event – or almost any other activity. Horizon automatically selects the point-earning activities that will be most relevant or appealing to each member, and presents them through the brand’s online loyalty portal, mobile app or other marketing channels.

Head of Product Management at HTK, Pete Thompson, commented: “Not only does this give customers the flexibility they desire, it also enables brands to incentivise the behaviours that truly influence brand loyalty. And because Horizon’s reward mechanisms are customisable, brands can create a program that’s fully tailored to their business objectives.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The HR Summit 2019
The HR Summit 2019
8 October 2019
Hallam Conference Centre, London W1W 6JJ
Company values, collaboration with employees and driving a major HR transformation to create a truly omnichannel experience, need to be at the heart of the organisation's culture and brand
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
CONFERENCE AIMED AT RETAILERS WORKING IN MARKETING, IT, DIGITAL, DATA AND TECHNOLOGY
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Future of Retail Marketing 2020
Future of Retail Marketing 2020
9 June 2020
Cavendish Conference Centre, London W1G 9DT
The Future of Retail Marketing for Customer Engagement