THE RETAIL BULLETIN - The home of retail news
Home Page
News Categories
Christmas Ads
Commentary
Department Stores
Electricals & Technology
Entertainment
Fashion
Food & Drink
General Merchandise
Grocery
Health & Beauty
Home & DIY
Interviews
Property
Retail News
Retail Solutions
Shopping Centres, High Streets & Retail Parks
Sports & Leisure
Retail Events
THE Retail Conference 2022
Retail Women In Leadership 2022
Digital Transformation Strategy 2022 Part 2
Omni Channel Futures 2023
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
British Airways and BP unite on reward schemes

British Airways and BP have teamed up on a new collaboration that will allow customers to transform their everyday spending at BP retail sites into travel… View Article

GENERAL MERCHANDISE

British Airways and BP unite on reward schemes

British Airways and BP have teamed up on a new collaboration that will allow customers to transform their everyday spending at BP retail sites into travel experiences.

The new initiative enables BP customers to convert their BPme Rewards points into Avios through a British Airways Executive Club membership, which can then be put towards British Airways flights as well as upgrades, hotel stays and car hire.

Elaine Tai, VP marketing, mobility and convenience Europe at BP, said: “We always strive to give something extra to our customers, and now our loyalty programme members can add travel perks to a whole host of other benefits.

“With almost 1,200 BP retail sites applying the BPme Rewards scheme and around three million BPme Rewards customers in the UK, we’re pleased to play a part in getting Britain’s holidays back on track.”

For every 40 BPme Rewards points exchanged, customers will receive 25 Avios. Shoppers earn one BPme Rewards point for every litre of fuel purchased and double points for Ultimate fuel. They are also given one point for every pound spent on eligible products in BP retail sites and on BP car wash services.

Niall Rooney, British Airways’ loyalty manager, added: “We pride ourselves on rewards partnering with strong brands with similar values and ambitions. Our rewards partner brands play a big role in our everyday lives, giving even more opportunities for customers to benefit, and BP does just that.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

THE NEXT EVENT

See all upcoming events

LATEST VIDEO

UKG LifeWork ALL: Register your place now to hear more. RETAIL HR 21 Sept LONDON
UKG LifeWork ALL: Register your place now to hear more. RETAIL HR 21 Sept LONDON

Watch video >