[ Guide ] How to organise your imagery with a DAM media library

A digital asset management (DAM) media library is a system that works as an organised repository of photos and other digital media files.

Within the retail industry, the roles who benefit most from Digital Asset Management include: Marketing professionals, Creative directors, Photographers, Graphic designers, Web developers, Advertising/branding consultants, PR and social media teams.

As retail brands use thousands of digital media files across their websites and in their marketing collateral, they need an efficient way to store, organise and access them.

Marketers need digital media files for:

– Product pages
– Social media
– Adverts and sponsorships
– Mobile apps
– Presentations
– Reports and whitepapers

To find out how a DAM system could benefit your retail operation, download the guide here.

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