Fluid Commerce launches paid social service with appointment of Dominique Chainee Bell
Ecommerce agency Fluid Commerce has appointed Dominique Chainee Bell to head up its newly-launched paid social service.
Joining the Manchester-based company as Paid Social Manager, Dominique will be advising retail businesses on strategies for social media advertising campaigns to drive sales of their products and grow brand awareness with consumers.
Dominique said: “Consumer buying habits have shifted. It is crucial for brands to work with agencies that have the relevant experience, passion and, most importantly, vast knowledge of the digital landscape to accelerate their growth. Paid social has proven to be one of the most important channels in providing brands with a powerful, competitive edge.”
“We’ve already kicked off campaigns for Lakeland Leather and have seen a huge uplift across the board in terms of performance. With a few more campaigns already in the pipeline for the new year, 2021 is most certainly going to be a busy year.”
Her appointment is part of Fluid Commerce’s recruitment strategy to bring people on-board who are specialists in emerging global ecommerce channels. This includes the appointment earlier this year of Victor Fernandez, a specialist in advertising campaigns on ecommerce giant Amazon, which accounts for at least a third of all online consumer spend in the UK.
Jumping straight in with campaigns on platforms Facebook, Instagram and Twitter for clients, Dominique will also be presenting the benefits of TikTok, Pinterest and LinkedIn for relevant retailers. The strategic service will be rounded off with in-depth data analysis for continual improvement and optimisation of campaign performance.
Dominique said: “I’m really excited to be on board. The Fluid team has already proven to be a force to reckon with in the digital world and I’m really looking forward to ringing in the new year with some strong results and campaigns for retailers.”
Dominique joins Fluid Commerce from agency Cube 3 where she was a social media specialist for three and a half years and found a passion for the performance element of paid social media campaigns. This followed a period studying and working in digital marketing in San Francisco.
Adam Hindle, Managing Director of Fluid Commerce, added: “The ecommerce market evolves rapidly and new channels are constantly emerging that disrupt the status quo. For this reason, we need specialists on-board who can help our clients adapt quickly.
“We are really excited about Dominique’s appointment and to be in a position where we can grow our service offering to clients. She will be able to guide brands through what is an exciting, but sometimes daunting, marketplace.”
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