5 industries (still) thriving in the Coronavirus lockdown
At the start of April, Mention Me wrote about 5 industries booming in sales and referrals during the Covid-19 pandemic. It was reassuring to note that, despite so much uncertainty and bad news, some businesses were not only surviving, but thriving.
One month on, and things have both changed a lot and not much at all. We’re still under lockdown. We still don’t know when we’ll be able to hug our loved ones. We’re still treating ourselves to extra snacks under the justification of being in ‘unprecedented times’ (…right?).
Yet in many ways, our current situation is very different to a month ago. Many of us have lost jobs, taken pay cuts or been put on furlough. Boris Johnson has declared the UK past its peak of the outbreak. We can buy toilet roll from the supermarket (albeit after queuing behind people in masks).
Meanwhile, consumers and businesses alike are adapting in different ways. Some industries, like travel, have closed their doors with little choice but to wait this out. Others, like fashion, are evolving their offering to meet demand, replacing beachwear with jogger bottoms. Many are taking on charitable initiatives, such as supplying hand sanitiser or food boxes to those in need.
To understand how the Coronavirus pandemic is impacting different industries, Mention Me analysed order volumes and referrals to our 400+ clients. In particular, they’ve continued to monitor the five industries thriving at the start of lockdown to see how their performance has progressed – uncovering some surprising results along the way.
Read the full report here.
