The 2023 Programme

09:30	Introduction and opening comments Darren Williams, Executive Chairman, Scrubd
09:35-10:35	Webinar No 1: Effective digital transformation to drive omnichannel customer engagement forward This session will discuss how do retailers embrace digital transformation to unify customer engagement both instore and online. We look at how an agile and innovative omnichannel strategy can drive your business forward and stay connected to your market through effective CX. Optimising end-to-end digital experiences for an increasingly demanding consumer The importance of leveraging data in omnichannel and optimise the customer journey? Who is the new digital shopper and how do you build their trust? Refining your digital data to drive digital engagement and optimise CX
11:00-12:00	Webinar No 2: Leveraging successful omnichannel selling across multiple channels Retailers have the option to use a wide range of channels in which to grow and find new customers - from marketplaces to direct selling and social commerce - to private label and B2B eCommerce. However, its apparent that post-pandemic shoppers now value convenience more than ever - retailers must be available to customers wherever and whenever they want to shop. How to get your product in front of the customer wherever they choose to shop Providing customers with a frictionless purchase experience How to scale up with the right marketplace Effective logistics to maintain control as your selling channels grow Leveraging the features and benefits of each channel Social commerce - use of live / digital selling to increase engagement

09:30

Introduction and opening comments Darren Williams, Executive Chairman, Scrubd

09:35-10:35

Webinar No 1: Effective digital transformation to drive omnichannel customer engagement forward

This session will discuss how do retailers embrace digital transformation to unify customer engagement both instore and online. We look at how an agile and innovative omnichannel strategy can drive your business forward and stay connected to your market through effective CX.

Optimising end-to-end digital experiences for an increasingly demanding consumer
The importance of leveraging data in omnichannel and optimise the customer journey?
Who is the new digital shopper and how do you build their trust?
Refining your digital data to drive digital engagement and optimise CX

11:00-12:00

Webinar No 2: Leveraging successful omnichannel selling across multiple channels

Retailers have the option to use a wide range of channels in which to grow and find new customers - from marketplaces to direct selling and social commerce - to private label and B2B eCommerce. However, its apparent that post-pandemic shoppers now value convenience more than ever - retailers must be available to customers wherever and whenever they want to shop.