Commerce company/client roundtable

Join us at a lunch for senior ecommerce, digital and marketing leaders, exploring how AI is changing the way customers discover and choose products.

It will be held at the Brasserie of Light at Selfridges in London’s Oxford Street on 22 October from 12.30pm to 2pm.

As shoppers turn to AI to research and compare products, product data must be richer, more accurate and trusted for brands to stay visible in these new agentic shopping journeys — enriching that data is the next essential step to ensure it’s fully discoverable across AI-driven experiences. That discovery needs to end in a seamless, frictionless checkout — turning interest into completed purchases and closing the loop from product discovery to conversion.

We’ll be exploring what this means for ecommerce, digital and marketing teams, from product discovery and visibility to conversion, customer trust and the journey through to checkout.

We’ll also look at practical retail examples, including the work with Euro Car Parts, and New Balance where improving product data helped increase visibility in AI-led search and deliver measurable commercial results.