Waitrose relaunches Heston from Waitrose range
Six years after Waitrose first teamed up with celebrity chef Heston Blumenthal, it is now relaunching the Heston from Waitrose range with a new design and ten new products.
These include a new Christmas pudding “showstopper”, a mince pie with a twist and edible baubles.
The range now offers nearly 60 products with new packaging featuring quirky illustrations of animals impeccably dressed in human clothing which aim to embody the whimsy of the range.
Rupert Thomas, Waitrose marketing director, said: "We hope that the new range and quirky look will encapsulate the fun we've had creating the range with Heston. Each and every product is carefully created to deliver truly outstanding taste, as well as bringing an unexpected twist to our favourite dishes, making it easier than ever for customers to experience the very latest in food innovation in their very own kitchen.”
The Hidden Orange Pudding is back along with previously launched items such as parfaits, brioche buns and a lemon and Earl Grey gin.
Blumenthal added: "I am thrilled with the outcome of the new range, having spent a lot of time developing the look and feel of the products, making sure they are the best they possibly can be and going that extra mile to make sure the taste is better than ever.”
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