THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Waitrose to roll out supper clubs to 42 more shops

The Waitrose supermarket chain is to roll out its supper club concept to a further 42 shops following a successful trial.

FOOD & DRINK

Waitrose to roll out supper clubs to 42 more shops

The Waitrose supermarket chain is to roll out its supper club concept to a further 42 shops following a successful trial.

Working with social dining platform WeFiFo, the retailer is expecting to serve a total of 1,300 people across the events which will be held between now and the end of March next year.

WeFiFo entered John Lewis Partnership’s JLAB retail tech innovation programme last year and was subsequently awarded a £100,000 investment after fighting off competition from over 200 start-ups. Since then Waitrose has trialled seven supper clubs in its shops where more than 150 guests were served over the course of seven evenings. 

WeFiFo organises and host the events on behalf of chefs who develop menus using products available from Waitrose. Wines to accompany the food are chosen by the supermarket’s wine specialists. Menus this year have included African and Thai themes and future events will include vegan and vegetarian supper clubs as well as ‘free from’ events. 

Waitrose & Partners head of hospitality Rebecca Hemsley said: “Our supper clubs are one of the many ways we’re bringing innovative and unique services to our customers which aren't provided by other supermarkets. These events not only showcase the talented chefs we have here in the UK, but also what’s available in our shops. It’s a fantastic opportunity for guests to enjoy new dishes and be inspired to recreate them using ingredients they may not have tried before.”

 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Payment Roundtable 2019
Payment Roundtable 2019
6 February 2019
The Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
The Retail Bulletin Payment Roundtable will raise debate and discussion centred on but not exclusive to improving the in-store payment process