THE RETAIL BULLETIN - The home of retail news
Lest we forget
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
UK fashion retailers see rise in searches from online international shoppers

The number of overseas consumers searching for UK clothing and footwear retailers increased significantly in the first three months of 2014 as retailers improved their online and multi-channel offerings.

GENERAL MERCHANDISE

UK fashion retailers see rise in searches from online international shoppers

The number of overseas consumers searching for UK clothing and footwear retailers increased significantly in the first three months of 2014 as retailers improved their online and multi-channel offerings.

Figures released by the British Retail Consortium and Google show that the number of overseas consumers looking for UK apparel retailers grew by 13% year-on-year in the period while UK shoppers searching for overseas apparel retailers increased by 5%.

BRC director general Helen Dickinson said: "UK clothing and footwear retailers are already world-beaters. These new BRC-Google numbers show that they are continuing to improve and expand on their online and multi-channel offers, increasing their appeal to international markets and boosting the economy with their exports.”

Smartphone searches for UK apparel retailers experienced the largest rise, up 43%, with department stores leading the way with a 77% increase. The BRC said the rise was partly a result of retailers taking advantage of new technology to reach an increasingly diverse audience.

Dickinson added: "This innovation and good use of new technology explains why the UK is now the world's second biggest online retail exporter. We will be working hard with government to help this growth continue and give retailers all the support they need to attract even more new customers from international markets."

Google retail director Peter Fitzgerald said that China and Russia continue to represent a huge opportunity for retailers, with the fastest query growth for UK apparel.

China experienced the largest increase in searches for UK apparel retailers across all devices at 50%, followed by Russia at 42%, France at 27% and Germany at 21%.

Meanwhile India, Germany and Russia saw the most substantial growth rates in smartphone search volumes with rises of 111%, 104% and 79% respectively.

Fitzgerald said: "The importance of having a mobile strategy - both in the UK and abroad - is evident, as smartphones are shown to be the main driver of query growth worldwide. Interestingly we also see different search behaviour on smartphones, highlighting the impulsive nature of smartphone searches as users are able to search for anything, anywhere."

 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The Retail Design Seminar 2018
The Retail Design Seminar 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Seminar 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
AI in Retail Conference 2019
AI in Retail Conference 2019
18 September 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Retail marketing is changing pace rapidly by making communication across all platforms personalised, relevant, efficient, and helpful. AI not only helps shoppers find a perfect product but also pre-empts the shopping behaviour and speeds up payment.
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019