Tesco partners with Dixons Carphone to trial concessions in Tesco stores
Tesco and Dixons Carphone have embarked on a new partnership which will see two Currys PC World concessions opening within Tesco Extra stores this summer.
The first store is set to open in July at Tesco’s Milton Keynes Extra store, followed by a second concession at its Weston Favell Extra store in Northampton in August.
Matt Davies, UK chief executive of Tesco, said: “We’re always looking at ways to offer our customers the best possible range of services in our stores. We think this is a winning combination for customers and look forward to opening the first outlet in our Milton Keynes store in July.”
The concessions will sell a tailored range of Currys PC World products including televisions, computers, white goods and accessories. Laptop repairs, advice and broadband and energy supply comparison services will also be available.
Katie Bickerstaffe, UK&I chief executive of Dixons Carphone, said: “Customers tell us they want to pick up the latest electrical products conveniently and at competitive prices, with expert advice and from someone they trust to keep them working seamlessly. This trial gives them all of this during a weekly grocery shop, which we hope they will enjoy.”
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