THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Retail Events
People in Retail Awards 2024
Retail HR Central 2024
The Future of The High Street 2024
Retail HR Summit
THE Retail Conference
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Sofology launches £22m CGI advertising campaign

Sofa retailer Sofology has launched a new £22 million CGI advertising campaign across TV and digital channels. Named ‘The ‘Little Things’, the campaign features a voiceover… View Article

HOME AND DIY RETAIL NEWS

Sofology launches £22m CGI advertising campaign

Sofa retailer Sofology has launched a new £22 million CGI advertising campaign across TV and digital channels.

Named ‘The ‘Little Things’, the campaign features a voiceover by actor and writer David Duchovny.

Using extensive CGI, the advert aims to bring to life all the little components that make up a sofa with an emphasis on craftsmanship and attention to detail.

Explaining the thinking behind the advert, Andy Leadbetter, chief marketing officer at Sofology, said: “Many people choose their sofa based on an offer, price or deadline. 43% of people regret that choice. Considering you sit on your sofa for a good seven to ten years, it’s imperative that our messaging supports the comfort of our customers.”

Created by independent creative agency Brave, the campaign will also run across digital and social channels and will be available to view in store.

Subscribe For Retail News