THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Shop Direct ramps up big data investment with senior hire

Shop Direct, the owner of Very.co.uk and Littlewoods.com, is boosting its investment in big data and personalisation by hiring Gael Decoudu as head of data science and digital analytics.

GENERAL MERCHANDISE

Shop Direct ramps up big data investment with senior hire

Having previously held statistics roles at Lloyds Banking Group and Capital One, Decoudu is joining Shop Direct from Vistaprint where he led a global team as director of data science from its business office in Barcelona.

In his new role Decoudu will head a team of over 20 people that uses data analytics to uncover actionable insights within ecommerce help to improve the end-to-end customer journey and support decision making within the company.

A qualified data scientist, Decoudu will be based in Shop Direct’s head office in Liverpool.

Group deputy chief executive Gareth Jones, who is responsible for customer intelligence at board level at Shop Direct, said: “As part of our strategy to become a world class digital retailer, we want to develop insight from data analysis to create a more personalised experience at every stage of the customer journey. That’s what Gael’s team will be focused on and we intend to continue investing in our data asset, as well as new ways to analyse it and unearth insight.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
National Minimum Wage Breakfast Briefing
National Minimum Wage Breakfast Briefing
20 September 2018
6th Floor 1, St. Martin's Le Grand London, EC1A 4AS
National Minimum Wage Breakfast Briefing