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Feast Box and Red Rickshaw hire head of growth

Recipe box brand Feast Box and online ingredient grocer Red Rickshaw have bolstered their senior team with the appointment of Liam Howard-Jones as head of growth…. View Article

FOOD & DRINK

Feast Box and Red Rickshaw hire head of growth

Recipe box brand Feast Box and online ingredient grocer Red Rickshaw have bolstered their senior team with the appointment of Liam Howard-Jones as head of growth.

The move comes as the brands look ahead to a strong market expansion in 2022.

Howard-Jones previously worked with Virgin Experience Days where he spent seven years working his way up to head of marketing. During his time in the role, he built a team of 20 marketeers and helped orchestrate 350% growth for the businesses.

Red Rickshaw and Feast Box founder Jyoti Patel said: “Liam has been a crucial hire for us, he brings fantastic experience with him and knows exactly how to scale businesses like ours. We’re confident that bringing him into this new role of head of growth will really help develop both company offerings. As a team, we have huge ambitions for 2022, wanting to become the go to destination for people that enjoy experiences through food. With Liam on board, I’m confident we will achieve this and look forward to this time next year when we’ve exceeded all expectations.”

A keen foodie with experience of working in a kitchen, Howard-Jones is in the process of introducing a new brand strategy for Feast Box and Red Rickshaw. This will include implementing new processes to help further scale the businesses, whilst focusing on customer retention. He will also be exploring new avenues for the business following Feast Box’s recent tests in ready meal production and Red Rickshaw’s move from predominantly Indian produce and flavours to a wider focus on hard-to-find ingredients from around the world.

Howard-Jones said: “Our product is solid, and we fiercely believe in it, so we want to scale up but in a way that works for our customers. We’re ready to ramp things up and have big expectations, looking to grow Feast Box by 150%. We know it’s a busy market, especially with restaurants now also doing their own kits following the pandemic, but we will ensure consumer cut through by bringing an element of excitement for customers – as they learn and explore new cultures through our products.”

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