Waitrose ramps up Scottish presence with Margiotta partnership
Waitrose has announced a new partnership with Edinburgh and East Lothian convenience store chain, Margiotta, to grow its presence in Scotland.
More than 600 Waitrose products will become available in Margiotta’s ten shops over the coming weeks. This began today at an outlet on Dundas Street in Edinburgh, with six more locations to follow on 1 December. The remaining two Margiotta shops will start stocking the products early in the new year once the refurbishment of those stores is completed.
The range includes ready meals, free-from and vegan foods, prepared fruit and vegetables, meat, snacks, and store cupboard staples, as well as flowers and seasonal foods.
Waitrose stated that it plans to explore more potential partnerships in the UK, including Scotland, which will allow it to reach more customers in areas where there is demand.
Waitrose only has six of its own stores in Scotland, located in Morningside and Comely Bank in Edinburgh, Newton Mearns, Byres Road in Glasgow, Milngavie, and Stirling. It also supplies two Shell forecourt shops in Scotland. Meanwhile, its John Lewis click & collect is available in around 80 locations in Scotland, including 69 Co-op shops.
James Bailey, Executive Director for Waitrose, said: “Margiotta is a long-standing, family-run business, which shares our values of quality and service and is perfectly placed to help meet our customers’ needs in Scotland. We know convenience is key for many people and our partnership with Margiotta will play an integral role in helping us to make Waitrose food and drink even easier to enjoy.”
Franco Margiotta, Managing Director of Margiotta Food & Wine, added: “We are delighted to be stocking Waitrose food and drinks in our stores not only because of the quality of the products but also because of the new and increased range that we can now offer. We have always strived to bring the best food products for our customers to enjoy and I am sure that they will be equally delighted in our partnership with Waitrose.”