ProCook appoints Claire Tait as marketing director
ProCook has appointed former Joules executive Claire Tait as marketing director.
Tait worked for eight years at Joules in a variety of leadership positions, including customer director, marketing director, and head of ecommerce trading. Earlier in her career, she worked with Debenhams in a range of buying roles.
ProCook chief executive Lee Tappenden said: “We’re at a pivotal point in the ProCook journey and it’s vital that we keep telling people about the incredible range, experience and value we offer.
“Claire’s strong commercial acumen combined with her creativity and passion for storytelling is a unique combination that is hard to find, and perfect for the unique challenges ahead. We are delighted to welcome her to the team and can’t wait to see what she will bring to the brand.”
Founded 28 years ago as a family business, ProCook sells directly through its website and through its 58 retail stores.
Tait added: “I had an instant rapport with the team at ProCook and loved their passion for cooking and obsession with product. ProCook is a brand with great values underpinning its purpose and there is massive opportunity to unlock the ProCook story to deepen connections with new and existing customers.”
