Marie Claire launches Marie Claire Edit shopping platform
Fashion and beauty magazine Marie Claire UK has extended its presence in the world of ecommerce with the launch of the Marie Claire Edit shopping platform.
Designed and built in-house by Marie Claire UK owner TI Media, the platform enables users to shop and browse brands directly from the Marie Claire website.
Brands featured include designer and high street retailers such as Farfetch, Selfridges, ASOS, Topshop, NET-A-PORTER and Matchesfashion.com.
The move follows Marie Claire’s launch of an online beauty shop called Fabled in 2016 which also has a store in London’s Tottenham Court Road.
Marie Claire Edit will be donating 1% of the sales it makes to global children’s charity Plan International UK.
To launch the project, Marie Claire worked with Tailored Media to create a promotional video that showcases the site and the editorial team behind the concept. This includes the magazine’s head of fashion affiliates Emily Ferguson, editor in chief Trish Halpin and managing director Justine Southall.
Southall said: “Marie Claire has tried to anticipate the way that women want to engage with us and to shop, and with Fabled by Marie Claire and now with the launch of Marie Claire Edit, we have taken that into new territory. Now the power and influence of Marie Claire’s trusted fashion editors extends even further to offer brands and retailers a new way to engage with consumers through quality native content.”
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