THE RETAIL BULLETIN - The home of retail news
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Health & Beauty
General Merchandise
Sports & Leisure
Retail Solutions
Food & Drink
John Lewis celebrates record Black Friday sales

John Lewis has reported that sales rose by 7.2% to £214.3 million year-on-year last week to mark the retailer’s biggest ever week. In addition, Black Friday was the biggest ever trading day in John Lewis's trading history.


John Lewis celebrates record Black Friday sales

The uplift follows a few weeks of what the retailer described as challenging sales.

John Lewis said it traded well in both its shops and online with shops becoming increasingly busy as the weekend progressed.

In distribution, its Magna Park centre saw a record day on Sunday when it processed 54% more units than the equivalent day in 2016.

On Black Friday itself, the use of the John Lewis App between 12am and 8am increased by 36.8%. During what was the retailer’s busiest ever hour for online sales from 9-10am, an average of 705 units were purchased per minute on

Looking at the sales categories, fashion sales were up 9.9% in the week with womenswear sales climbing by 8.3%.

Electricals also saw a strong performance with sales rising by 9.7%. Best sellers across the Black Friday period included the Sonos Play 1 Smart Speaker, LG Smart TVs and Apple Macbooks.

With the majority of Black Friday deals focused on fashion and electricals, sales in the home category were down 2.1% in the week. Some of the best sellers in the category for the Black Friday period included the John Lewis Sacha Sofa Bed, the SIMBA Hybrid Memory Foam Pocket Spring Mattress and the John Lewis Brunswick Spruce Christmas Tree.

Dino Rocos, operations director at John Lewis, said: “The successful sales performance of the week is down to the hard work and planning of Partners across shops, distribution centres and at head office - all of whom have played a key role in reaching this milestone performance.”


Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News


Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy