Insight: grocery market boosted by warm weather and Royal Wedding
The data from Kantar Worldpanel reveals that the Friday before the day of the wedding and the FA Cup Final showed a particularly noticeable spike in sales, with grocers taking £415 million over the 24 hours.
Chris Hayward, consumer specialist at Kantar Worldpanel, said: “The sun shone on the grocery market over the past month with record-breaking temperatures, a bank holiday weekend and Royal Wedding fever all contributing to a bumper period.“
Looking at individual retailers, Morrisons performed particularly well with a sales increase of 2.9% to mark 19 consecutive periods of sales growth. This meant it held its market share at 10.5% after an additional 311,000 shoppers went through its doors.
Asda saw sales growth of 2.8% after trade was boosted by an increase in spend per shopping trip – up £0.56 to £26.88 on average.
Meanwhile, Tesco experienced a sales increase of 2.2% despite dropping its market share by 0.1 percentage points to 27.7%. Sainsbury’s first increase in promotional activity in three years helped boost sales by 1% year-on-year, although the retailer’s market share fell back by 0.2 percentage points to 15.7%.
At Lidl sales rose by 10.4% after branded sales played a pivotal role for the discounter, accounting for 30% of its growth. Its market shares was 5.4% in the period. Aldi also performed well with sales up 6.7% and its market share edging up 0.3 percentage points to 7.3%.
While the disposal of 300 McColls stores is still impacting headline performance, the Co-op achieved sales growth of 1.5%. Despite experiencing marginal year-on-year sales growth of 0.3%, Waitrose saw its market share fall back by 0.1 percentage points to 5.1%.
Iceland also dropped market share by 0.1 percentage points, although the retailer’s sales rose by 0.8%. Meanwhile, Ocado attracted an additional 132,000 new households in the 12 week period which helped its year-on-year sales to increase by 12.7%.
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