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Iceland opens first store in Norway

Iceland Foods has opened its first store in Norway in Asker in the Greater Oslo region.

FOOD & DRINK

Iceland opens first store in Norway

The 280 square metre shop, which is operated by Iceland’s new franchise partner Ice Nordic, has 33 freezer cabinets carrying a range of Iceland’s own label frozen food, groceries and a selection of locally produced products.

A second store in Larvik in Vestfold county is scheduled to open on 7 June.

Iceland group operations director Ewan McMahon said: “It was great to see the new store receive such a hugely enthusiastic response, with sales on the first day far exceeding expectations. It was particularly pleasing to see so many young people in the store, and to experience everyone’s very positive reaction to our iconic Iceland frozen food range.”

Iceland said best sellers at the store include pizzas, ice cream, Mumbai Street Co Indian food and its own brand Luxury Raspberry & Pistachio Layered Pavlova.

McMahon added: “While we do have a growing following among non-British customers in countries like Spain and Portugal, there is no question that in Norway we are appealing overwhelmingly to Norwegians – and we are really delighted that they have given us such an outstanding welcome.”

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