H&M collaborates with MOSCHINO
The news was delivered via an Instagram live call from model Gigi Hadid to MOSCHINO creative director Jeremy Scott, which was projected on digital screens at the annual MOSCHINO party at the Coachella festival in California and live broadcasted on @hm.
Commenting on the collaboration, Scott said: “I am so excited about MOSCHINO [tv] H&M. My life’s work has been to connect with people through fashion, and with this collaboration I’ll be able to reach more of my fans than I’ve ever had the ability to do.”
During the call, both Hadid and Scott were dressed in the first looks from the MOSCHINO [tv] H&M collection which will be available online and in selected H&M stores worldwide from 8 November. The collection will include clothing for women and men as well as a range of accessories.
Ann-Sofie Johansson, creative advisor at H&M, said: “MOSCHINO [tv] H&M is the perfect collaboration for fashion right now, mixing together pop, street culture, logos and also glamour. Jeremy Scott is amazing – he knows how to have fun with fashion, and to connect with his fans around the world.”
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