FASHION RETAIL NEWS UK
H&M collaborates on new collection with Netflix’s Sex Education
26 July, 2021 | by Angela Beevers
Fashion retailer H&M has joined forces with Netflix’s Sex Education to launch a back-to-campus inspired clothing collection.
The exclusive collaboration has seen H&M create a range of varsity garments, some of which feature the colour crimson red and the logo of the series’ fictional town’s name, Moordale. The retailer said the range has mainly been influenced by the series’ lead characters who can be spotted on the prints of some of the garments.
H&M has also created a campaign for the collection which focuses on “relatable and strong moments connecting to female empowerment, self-love and transparency” by recreating scenes from previous seasons of the series.
The collection will launch in H&M stores and at hm.com on 12 August.
