THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Retail Events
People in Retail Awards 2024
Retail HR Central 2024
The Future of The High Street 2024
Retail HR Summit
THE Retail Conference
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Fast Fashion Label In The Style Launches Referral Marketing Programme

Online fast fashion retailer In the Style is today launching a referral marketing campaign powered by Mention Me, as part of a wider customer acquisition drive…. View Article

RETAIL SOLUTIONS UK NEWS

Fast Fashion Label In The Style Launches Referral Marketing Programme

Online fast fashion retailer In the Style is today launching a referral marketing campaign powered by Mention Me, as part of a wider customer acquisition drive.

Online fast fashion retailer In the Style is today launching a referral marketing campaign powered by Mention Me, as part of a wider customer acquisition drive.

In The Style quickly shot to success by uniquely combining fast fashion, social media and celebrity trends to launch a retail website. Recognised by the fashion industry as well as consumers, In the Style has just been shortlisted in the Drapers Digital Awards for Best Use of Social and Pure Play Etailer under 50 mil Turnover.

The brand is enjoying huge growth supported by celebrity design collaborations, including Geordie Shore’s Charlotte Crosby and UK Fashion and Beauty blogger Sarah Ashcroft.

Recognising that their current customers were their most loyal and passionate advocates, the brand was keen to provide them with a platform where users can share their positive experiences of the brand to drive new customer acquisition. They have partnered with Mention Me, using their leading SaaS technology, to capitalise on these word of mouth referrals.

According to Finn Christo, Head of Ecommerce from In the Style “We are a modern brand, built on listening to what our customers want. Nothing sells as a friend telling you it’s great. Referral was the logical next step for us in an ambitious growth drive, to reward our loyal customers and bring more into the fold”.

Andy Cockburn, CEO of Mention Me said “We can’t wait to see In the Style’s referral programme in action. They are the perfect brand for referral, and so in our experience they’re going to be rewarding a lot of happy new customers.”

Subscribe For Retail News