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Dixons Carphone posts fifth consecutive year of Christmas growth

Dixons Carphone increased its like-for-like sales by 4% over the Christmas trading period following strong performances from its UK and Ireland and Southern Europe businesses.

ELECTRICALS

Dixons Carphone posts fifth consecutive year of Christmas growth

In the ten weeks to 7 January, UK and Ireland like-for likes grew by 6% while sales in Southern Europe rose by 5%.

Trading in the company’s Nordic region was quieter with like-for-like sales down 1% in the period.

Seb James, Dixons Carphone group chief executive, said: "I am pleased to be reporting another good Christmas period of growth - our fifth consecutive year.

“This year, as a result of our scale in all of our markets, we were able to offer prices that were truly ground-breaking during both our Black Friday week and our annual Boxing Day week sales - while maintaining margins - and we believe that we have outperformed the market during the period.

“As a result, and despite the fact that there is quite a bit of the year to go, we anticipate a meaningful uplift in year-on-year profitability this year over last and confirm our outlook in line with market consensus at £475m-£495m of headline profit before tax for the year ending 29 April 2017.”

The company said Black Friday was its biggest ever across the group adding that it had been a strong year for online sales with significant growth including white goods.

James added: “Generating a successful Christmas means starting planning in January, and the teams are already hard at work making sure that our next Christmas season will be even better.”

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