THE RETAIL BULLETIN - The home of retail news
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Health & Beauty
General Merchandise
Sports & Leisure
Retail Solutions
Food & Drink
Currys PC World launches 'Giftologist' social Christmas campaign

Currys PC World has launched a new Christmas social campaign called Giftologist as it looks to target shoppers who go online for gift inspiration.


Currys PC World launches 'Giftologist' social Christmas campaign

The social activity forms part of the retailer’s main Christmas campaign, Get It Right.

Based on the insight that buying technology gifts can be confusing as a result of how quickly technological change can happen, Currys PC World is aiming to provide gift buyers with the expertise and guidance needed to ‘get it right’ this Christmas.

The campaign involves the Giftologist, an eccentric “boffin” scientist type, bringing the expertise and knowledge of instore staff direct to consumers through social media.

Launched on Facebook, the campaign consists of five call to action animations urging customers to post their gift queries online, as well as a Facebook Live panel in which the Giftologist answers questions live from the public.

The Giftologist will then visit five regional stores across the UK where he will deliver over 100 personalised video messages for consumers who have posted their gift queries online.

In the final run-up to Christmas, there will be a further six videos.

Angela Bertram, senior social media manager at Currys PC World owner Dixons Carphone, said: “We know our customers are looking for guidance when it comes to what to buy their loved ones at Christmas time. We have some brilliant in-store teams who have a wealth of knowledge when it comes to finding the right tech match for shoppers, and we wanted to bring this to life online in an innovative and amusing way. Our Giftologist has already proved popular with customers and we’re now looking forward to taking him on his regional tour of the UK.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News


Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy