THE RETAIL BULLETIN - The home of retail news
Home Page
News Categories
Christmas Ads
Commentary
Department Stores
Electricals & Technology
Entertainment
Fashion
Food & Drink
General Merchandise
Grocery
Health & Beauty
Home & DIY
Interviews
Property
Retail News
Retail Solutions
Shopping Centres, High Streets & Retail Parks
Sports & Leisure
Retail Events
THE Retail Conference 2022
Retail Women In Leadership 2022
Digital Transformation Strategy 2022 Part 2
Omni Channel Futures 2023
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Currys PC World launches ‘Giftologist’ social Christmas campaign

Currys PC World has launched a new Christmas social campaign called Giftologist as it looks to target shoppers who go online for gift inspiration. The social… View Article

ELECTRICALS & TECHNOLOGY

Currys PC World launches ‘Giftologist’ social Christmas campaign

Currys PC World has launched a new Christmas social campaign called Giftologist as it looks to target shoppers who go online for gift inspiration.

The social activity forms part of the retailer’s main Christmas campaign, Get It Right.

Based on the insight that buying technology gifts can be confusing as a result of how quickly technological change can happen, Currys PC World is aiming to provide gift buyers with the expertise and guidance needed to ‘get it right’ this Christmas.

The campaign involves the Giftologist, an eccentric “boffin” scientist type, bringing the expertise and knowledge of instore staff direct to consumers through social media.

Launched on Facebook, the campaign consists of five call to action animations urging customers to post their gift queries online, as well as a Facebook Live panel in which the Giftologist answers questions live from the public.

The Giftologist will then visit five regional stores across the UK where he will deliver over 100 personalised video messages for consumers who have posted their gift queries online.

In the final run-up to Christmas, there will be a further six videos.

Angela Bertram, senior social media manager at Currys PC World owner Dixons Carphone, said: “We know our customers are looking for guidance when it comes to what to buy their loved ones at Christmas time. We have some brilliant in-store teams who have a wealth of knowledge when it comes to finding the right tech match for shoppers, and we wanted to bring this to life online in an innovative and amusing way. Our Giftologist has already proved popular with customers and we’re now looking forward to taking him on his regional tour of the UK.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

THE NEXT EVENT

See all upcoming events

LATEST VIDEO

UKG LifeWork ALL: Register your place now to hear more. RETAIL HR 21 Sept LONDON
UKG LifeWork ALL: Register your place now to hear more. RETAIL HR 21 Sept LONDON

Watch video >