THE RETAIL BULLETIN - The home of retail news
HOME
Department Stores
Electricals
Entertainment
Fashion
Food & Drink
General Merchandise
Health & Beauty
Home & DIY
Interviews
Newsletter
Property
Shopping Centres & Retail Parks
Sports & Leisure
The Papers
RETAIL INSIGHTS
RETAIL SOLUTIONS
• The HR Summit 2019
• AI in Retail Conference 2019
• Omnichannel Futures Conference 2020
• Future of Customer Engagement 2020
ABOUT
CONTACT
SUBSCRIBE FOR FREE
Currys PC World launches ‘Giftologist’ social Christmas campaign

Currys PC World has launched a new Christmas social campaign called Giftologist as it looks to target shoppers who go online for gift inspiration. The social… View Article

ELECTRICALS

Currys PC World launches ‘Giftologist’ social Christmas campaign

Currys PC World has launched a new Christmas social campaign called Giftologist as it looks to target shoppers who go online for gift inspiration.

The social activity forms part of the retailer’s main Christmas campaign, Get It Right.

Based on the insight that buying technology gifts can be confusing as a result of how quickly technological change can happen, Currys PC World is aiming to provide gift buyers with the expertise and guidance needed to ‘get it right’ this Christmas.

The campaign involves the Giftologist, an eccentric “boffin” scientist type, bringing the expertise and knowledge of instore staff direct to consumers through social media.

Launched on Facebook, the campaign consists of five call to action animations urging customers to post their gift queries online, as well as a Facebook Live panel in which the Giftologist answers questions live from the public.

The Giftologist will then visit five regional stores across the UK where he will deliver over 100 personalised video messages for consumers who have posted their gift queries online.

In the final run-up to Christmas, there will be a further six videos.

Angela Bertram, senior social media manager at Currys PC World owner Dixons Carphone, said: “We know our customers are looking for guidance when it comes to what to buy their loved ones at Christmas time. We have some brilliant in-store teams who have a wealth of knowledge when it comes to finding the right tech match for shoppers, and we wanted to bring this to life online in an innovative and amusing way. Our Giftologist has already proved popular with customers and we’re now looking forward to taking him on his regional tour of the UK.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The HR Summit 2019
The HR Summit 2019
8 October 2019
Hallam Conference Centre, London W1W 6JJ
Company values, collaboration with employees and driving a major HR transformation to create a truly omnichannel experience, need to be at the heart of the organisation's culture and brand
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
SENIOR-LEVEL FORUM FOR HEADS OF MARKETING, DIGITAL, ECOMMERCE AND CX
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Future of Customer Engagement 2020
Future of Customer Engagement 2020
10 June 2020
Cavendish Conference Centre, London W1G 9DT
The 11th Annual Retail Customer Engagement Conference