THE RETAIL BULLETIN - The home of retail news
Lest we forget
HOME
Department Stores
Electricals
Entertainment
Fashion
Food & Drink
General Merchandise
Health & Beauty
Home & DIY
Interviews
Newsletter
Property
Shopping Centres & Retail Parks
Sports & Leisure
RETAIL INSIGHTS
RETAIL SOLUTIONS
• Omnichannel Futures Conference 2020
• Online Conversion Summit 2020
• Future of Retail Marketing 2020
• The HR Summit 2020
• AI in Retail Conference 2020
ABOUT
CONTACT
SUBSCRIBE FOR FREE
Currys PC World launches ‘Giftologist’ social Christmas campaign

Currys PC World has launched a new Christmas social campaign called Giftologist as it looks to target shoppers who go online for gift inspiration. The social… View Article

ELECTRICALS

Currys PC World launches ‘Giftologist’ social Christmas campaign

Currys PC World has launched a new Christmas social campaign called Giftologist as it looks to target shoppers who go online for gift inspiration.

The social activity forms part of the retailer’s main Christmas campaign, Get It Right.

Based on the insight that buying technology gifts can be confusing as a result of how quickly technological change can happen, Currys PC World is aiming to provide gift buyers with the expertise and guidance needed to ‘get it right’ this Christmas.

The campaign involves the Giftologist, an eccentric “boffin” scientist type, bringing the expertise and knowledge of instore staff direct to consumers through social media.

Launched on Facebook, the campaign consists of five call to action animations urging customers to post their gift queries online, as well as a Facebook Live panel in which the Giftologist answers questions live from the public.

The Giftologist will then visit five regional stores across the UK where he will deliver over 100 personalised video messages for consumers who have posted their gift queries online.

In the final run-up to Christmas, there will be a further six videos.

Angela Bertram, senior social media manager at Currys PC World owner Dixons Carphone, said: “We know our customers are looking for guidance when it comes to what to buy their loved ones at Christmas time. We have some brilliant in-store teams who have a wealth of knowledge when it comes to finding the right tech match for shoppers, and we wanted to bring this to life online in an innovative and amusing way. Our Giftologist has already proved popular with customers and we’re now looking forward to taking him on his regional tour of the UK.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Online Conversion Summit 2020
Online Conversion Summit 2020
April 30 2020
The Hallam Conference Centre, London W1W 6JJ
The Retail Bulletin Online Conversion Summit 2020 Partnered by IMRG
Future of Retail Marketing 2020
Future of Retail Marketing 2020
9 June 2020
Hallam Conference Centre, 44 Hallam St, London W1W 6JJ
The Future of Retail Marketing for Customer Engagement
The HR Summit 2020
The HR Summit 2020
1 October 2020
Hallam Conference Centre, London W1W 6JJ
Company values, collaboration with employees and driving a major HR transformation to create a truly omnichannel experience, need to be at the heart of the organisation's culture and brand
AI in Retail Conference 2020
AI in Retail Conference 2020
14 October 2020
Hallam Conference Center, 44 Hallam Street, London W1W 6JJ
CONFERENCE AIMED AT RETAILERS WORKING IN MARKETING, IT, DIGITAL, DATA AND TECHNOLOGY