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Q&A: Fabrice Haiat, CEO and co-founder of YOOBIC

With YOOBIC, retailers and brands transform the way HQ and frontline teams collaborate. What does your company do? / What is your USP? YOOBIC is an… View Article

INTERVIEWS

Q&A: Fabrice Haiat, CEO and co-founder of YOOBIC

With YOOBIC, retailers and brands transform the way HQ and frontline teams collaborate.

What does your company do? / What is your USP?

YOOBIC is an all-in-one frontline employee experience platform designed to boost retail store teams’ engagement and productivity by streamlining and orchestrating daily communications, learning, and tasks in the flow of work.

What’s special about the platform and your approach?

80% of retail staff are frontline workers (from district managers to store managers and store staff) and must be empowered with the performance tools they need to work, learn and communicate – all in one place. YOOBIC is a mobile-first platform, simple, easy-to-use and gamified to drive adoption and make the daily work of frontline teams easier.

By using AI, YOOBIC allows retail businesses to leverage the collective intelligence of their frontline. Pooling data from multiple stores, it’s possible to rapidly detect anomalies, such as poorly performing SKUs; to identify possible reasons for problems, such as inventory hidden in a stockroom, or incorrect pricing information; and to automatically suggest interventions and create task lists to remedy the situation.

How does a product/service implementation actually look like and how do you measure success?

Our implementation process takes about eight weeks. During the implementation process, we provide a dedicated project team to help our clients define the right path for success (strategic objectives, priority use cases, best practices, set-up and design of the application, timeline). With more than 350 retail projects launched in eight years, our implementation process is one of the most robust in the SaaS industry.

How are retailers using your systems to gain competitive advantage and what does best practice look like? Can you share a case study with us?

With YOOBIC, retailers and brands transform the way HQ and frontline teams collaborate. The platform is now used by over 350+ global brands operating in more than 80 countries, with over 1.3 million frontline employees using the app to elevate performance, level up their skill sets, and drive scalable success.

In 2021, YOOBIC has empowered frontline teams to deliver a 20%-plus increase in in-store conversions, alongside a 300% increase in user activity as teams leveraged YOOBIC’s rich task-management and communication features to optimise team performance and coordinate agile and responsive operations across their entire networks.

Our platform is now trusted by industry-leading brands including Boots, Levi’s, Ralph Lauren, The Perfume Shop, Gamestop, LIDL, Lacoste, Puma and Vans.

Are there other companies you partner with?

We have built an entire ecosystem of partners including tech companies, business consulting firms and learning and development (L&D) digital agencies to help our clients streamline their operations, communication and training processes.

What challenges and opportunities do you see in UK retail for 2023 / What challenges are retailers facing in 2022?

In the current crisis, which involves so many areas of business, retailers and brands need to try and act smart in their operations and look for a strong return on investment from any tech they deploy. I think smart retail is probably the most promising innovation, because it leverages retail automation to orchestrate retail operations more efficiently. Retailers need to look for efficiencies in their operations and supply chain in order to reduce costs whilst remaining focused on serving customers. Like in any crisis, there will be winners and losers and winners will be the ones who adapt their business very quickly.

How will you address these challenges and turn them into successes?

YOOBIC helps retailers address two business critical challenges.  Firstly – the urgent need for process optimisation and efficiency.  YOOIBC increases profits by enabling operational excellence through digitised task management, audits and visits, elevated brand standards and real-time visibility and analytics into store execution and compliance reporting.  Secondly – YOOBIC is fundamental to driving employee engagement and retention. To motivate employees and retain top talent, employers must create a supportive and engaging working environment.  By providing modern workplace tools that reduce time spent on administrative tasks, employers give frontline staff more opportunity to connect with customers.  This is a win/win as it increases employee satisfaction and, therefore, loyalty alongside improving customer experience.

What is on the horizon for you as a company?

Our goal at YOOBIC is to continue to serve retailers and brands with the best-in-class all-in-one platform for their teams, wherever they operate.

To find out how YOOBIC can hep your retail operation, click here.

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