Zofa to open first London store
Online sofa brand Zofa has selected Fulham Road for the opening of its first physical store in London.
The retailer has signed for a new two-floor showroom on Fulham Road, which is due to open in early February. The move follows the recent launch of Zofa’s Aura range and the introduction of new fabric options as the brand continues to expand its product offering.
Zofa said the decision to open a physical store in the area reflects strong online demand from customers in London and the South East, alongside Fulham Road’s reputation as a destination for design-led home interiors. The location also aligns with the brand’s modular furniture ranges, which are designed to suit modern urban living.
John Hampton, founder and director at Zofa, said: “London has been an important part of our growth online, so securing our first physical store here feels like a natural next step.
“From the beginning, our focus has been on taking complexity out of sofa buying without compromising on design or quality.
“This space allows customers to experience that approach in person, and see how thoughtful design and simplicity can sit comfortably side by side.”.”
Zofa’s sofas are designed in-house and made to order at the brand’s own UK factory.The company currently operates a physical showroom at the Redbrick Mill interior design department store in West Yorkshire.
