Wickes launches eBay store
Home improvement retailer Wickes has launched its own store on eBay as it takes its first step into the marketplace.
Wickes said the marketplace is the “ideal platform” to acquire and retain new customers and is the start of a six month trial.
“We’re customer curious at Wickes and do a great deal of work to understand why and how our customers shop,” Wickes chief marketing and digital officer, Gary Kibble said.
“We know that home improvers are always on the hunt for inspiration in creating a beautiful home and will source products from a wide variety of sellers to create their perfect space.
“By launching with eBay we can introduce even more home improvers to the Wickes brand and help them feel house proud.
“We believe partnering with eBay underpins our strategy of being a digitally-led, service enabled business. And with DIY products selling every 12 seconds on the site, this is a massive moment for Wickes to attract new customers and delight existing ones.
“The collaboration will help us understand the home improvement customer further and inform more channel opportunities in the future.”
The firm has curated a range of over 4,000 products to target eBay’s visitors. Wickes’ eBay range includes its best-selling flooring, internal doors, tiles, paint, ready to fit kitchen and garden products.
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