True Religion to enter home category
Fashion and sportswear brand True Religion has announced plans to enter the homewares market.
The company has partnered with Envogue to license True Religion-branded products for the bed, bath, living room and kitchen categories from January 2024.
Products under license will include bedding and bath items, as well desk products, oven gloves, aprons, table linens and placemats.
Based in New York, Envogue produces trend-led items the home.
Michael Buckley, chief executive of True Religion, said: “Our licensed partners have been instrumental in helping us realise True Religion’s potential as a full lifestyle brand. We are very excited to partner with Envogue to enter the home market for the first time.
“Envogue’s deep relationships within the industry, extensive expertise across a wide range of home categories, and in-house design team that really understands True Religion’s DNA make them the perfect partner for us.”
The collection will be sold through True Religion’s own stores and website as well as at major retailers in both the US and Canada.
.
