THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Department Stores
Electricals and Tech
Food and Drink
General Merchandise
Health and Beauty
Home and DIY
People Matter
Retail Business Strategy
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Retail Events
People in Retail Awards 2024
Retail HR Summit
THE Retail Conference
Retail HR North 2025
Omnichannel Futures 2025
Retail HR Central 2025
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Subscribe for free
Terms and Policies
Privacy Policy
Soccer Aid for UNICEF partner with AO 

AO, the electricals retailer, has been announced as the sponsors of Soccer Aid for UNICEF 2023, which takes place at Old Trafford on Sunday 11th June…. View Article


Soccer Aid for UNICEF partner with AO 

AO, the electricals retailer, has been announced as the sponsors of Soccer Aid for UNICEF 2023, which takes place at Old Trafford on Sunday 11th June.

Since 2006, Soccer Aid for UNICEF has raised over £75m to help give children all over the world a childhood full of play. Soccer Aid for UNICEF 2022 raised a record breaking £15.6m.

This year’s Soccer Aid for UNICEF will be the 12th since it launched in 2006 and is the first time since 2018 that it will be played in front of a crowd at Old Trafford.

Lionesses’ Euro 2022 winner, and Queen of The Jungle, Jill Scott will lead the England team out, as she makes her debut alongside fellow newcomers Danny Dyer, Jack Wilshere, Joel Corry, Bugzy Malone, Karen Carney, Gary Cahill, as well as Tommy Fury – who will represent the World XI.

Rapper Stormzy will manage England, alongside Harry Redknapp, Emma Hayes, and Vicky McClure, who will face off against Line of Duty co-star and Rest of the World coach Martin Compston. The Scottish actor will be joined in the dugout by former Spurs manager Mauricio Pochettino and footballing legend Robbie Keane.

Dermot O’Leary and Lionesses legend Alex Scott will present the live television programme, which will be broadcast exclusively on ITV and STV.

They are joined by familiar Soccer Aid faces, including World XI captain Usain Bolt, Liam Payne, Tom Grennan, Steven Bartlett, and Sir Mo Farah.

AO will be giving away branded thunder sticks outside the stadium to help fans bring the noise throughout the showcase match. The official AO mascot – Bear – will be there to meet everyone as they arrive and in the lead-up to the big game.

Vicky Monk, Group Marketing Director at AO, said: “We are proud to be the UK’s most trusted major electricals retailer and this sponsorship represents another fantastic investment for our brand, as well as a chance to support a great cause.

“Our AO thunder sticks always help create an electric atmosphere at matches played by our other sponsorship partners Manchester Thunder and Sale Sharks, so I can’t wait to see tens of thousands of them inside Old Trafford on 11th June.

“Soccer Aid for UNICEF is always an amazing event and one that is perfect for the whole family. Having Bear there to greet people as they get to the ground will be brilliant start to what is sure to be a day to truly remember.”

Kenneth Shepherd, Executive Director at Soccer Aid Productions, said: “Soccer Aid for UNICEF is delighted to welcome renowned electricals retailer AO as a principal partner for our 2023 campaign. We are excited to work with a brand trusted by so many people. Their plans for the game this year will add to the family atmosphere that is always created at our matches. Furthermore, AO’s generosity helps us to raise vital funds for UNICEF and to increase global awareness of our event.”


Subscribe For Retail News