AO launches AO Mobile, a new SIM-only mobile network
Electrical retailer AO has launched AO Mobile, a new UK mobile network as it looks to “build on its established position as a retailer of SIM-free and contract mobile phones.”
The offering is a SIM-only mobile plan with 500GB of data, unlimited UK calls and texts, and inclusive EU roaming.
Subscribe to TRBOffered on a flexible 30-day rolling contract, it is priced at £12 per month for AO members and £18 per month for non-members. Customers can add up to nine additional SIMs to the same account.
In addition, buyers can choose either a physical SIM card or an eSIM when joining.
John Roberts, founder and chief executive of AO, said: “We’ve been disrupting the status quo since 2000 to make things better, simpler and cheaper for customers.
“We want to remove complexity and keep mobile simple so that it’s easy for customers to understand. Our pricing is transparent, our contracts are flexible and our prices are fixed.”
He added: “It is typical AO value. We don’t need to tie you in because you’ll never want to leave. It is simply amazing value, which is why AO is the UK’s most trusted electrical retailer.”
