Snug boosts brand awareness with live shopping events
Sofa in a box brand Snug has said its past two live shopping events have helped to increase its UK brand awareness by as much as 1.2% between December 2021 and April 2022, according to recent YouGov research.
Its latest live shopping event in April, which was both in-person and live-streamed, featured noughties groups Blue, Five and Blazin’ Squad to appeal to Snug’s millennial consumer base. There were more than 11,600 entries to win tickets to the intimate gig in London, which generated 100,000 impressions by users across social media on the night.
Snug also hosted an Instagram Live Q&A for the boybands afterwards and garnered over 700,000 views across its stories and posts on its Instagram and Facebook channels. The top-selling product of the evening was its Cloud Sundae two-seater sofa in Midnight Blue.
Rob Bridgman, founder and chief executive of Snug, said: “More than ever, retail must evolve to embrace the experiential and entertaining elements of the online world, to capture new audiences and replicate the way that people consume media.
“At Snug we see an opportunity to be more than just an ecommerce brand – we want to genuinely engage and entertain consumers. Continuing to pioneer live shopping in the UK market is a great way of achieving this – our latest hybrid online and in-person event enabled us to show Snug’s personality and connect with our customers in a fun, unique, dynamic way.”
