Moomin shop to open in London’s Camden Market
A second UK shop dedicated to products featuring the Moomin character will open its doors in London’s Camden Market this week.
With the brand being one of Finland’s biggest cultural exports, the new store will offer over 3,000 different Moomin products from over 40 different suppliers around the world. The shop will focus on homeware and high-end items such as Moomin bedding, cushions, clothing, stationery and tableware as well as toys and Moomin books.
Situated within a Grade II-listed former horse hospital, the shop’s target audience will be adult fans of Moomin who have an interest in Scandinavian design.
The opening is the fulfilment of a long-standing dream for its owner and manager, Magnus Englund, who previously co-founded the Scandinavian design retailer, Skandium.
Englund said: “I’m a life-long fan of Moomin creator Tove Jansson’s work, and have had the ambition to open a dedicated Moomin shop for many years – but was always too busy! I’m thrilled to now be opening our doors in Camden Market, which is the perfect place for a Moomin shop with its strong footfall and mix of cool brands like Dr Martens and the Modfather. It’s a shopping destination not just for tourists but also for Londoners.”
The Moomin Shop at Camden Market will be open from 10am to 7pm, seven days a week and 364 days a year. It will be the second dedicated Moomin shop in the UK following the opening of the Moomin Shop Covent Garden in 2011.
Englund is also partnering with the owner of the Covent Garden shop, Patrick Haddad, to launch a new distribution company which will make it easier for other retailers around the UK to stock Moomin products.
Called Design Distribution, the company will represent 50 Moomin licensees from around the world and stock their products in a third-party warehouse in the UK.
