Magnet promotes James Cheetham to store operations director
Magnet has promoted James Cheetham to the role of store operations director to lead the next phase of its retail transformation.
The kitchen brand is also strengthening its store teams and introducing a new commission scheme ahead of its key winter trading period.
Subscribe to TRBCheetham will have national responsibility for Magnet’s in-store operations. This will include leading showroom performance, developing store teams and helping to shape the continued evolution of Magnet’s showroom network.
With more than 18 years’ experience in retail leadership, he previously worked with Wilko and Poundland. He joined Magnet in 2024 as regional manager and was subsequently promoted to head of stores.
Magnet is currently focused on building on the momentum after a significant period of transformation. The retailer said early signs are encouraging, with recent double-digit growth in like-for-like sales across its consumer business.
The new commission scheme will give kitchen designers the opportunity to earn uncapped commission on top of their basic salary.
Sophie Rose, chief executive of Magnet, said: “James’s appointment comes at a really important time for Magnet as we focus on delivering the next phase of our transformation.
“He’s made a huge impact since joining the business, bringing a strong understanding of what it takes to run successful stores and just as importantly, how to get the best out of people.
“As we head into our busiest trading period with a stronger proposition and a clear plan for growth, I’m delighted to have James leading our stores and helping us build on the momentum we’ve created this year.”
