Magnet continues small format rollout with new Harrogate showroom
Magnet is continuing the rollout of its smaller store format with the opening of a new 2,260 square foot showroom on Harrogate’s Albert Street.
The kitchen retailer has previously opened ten shops in the new concept, which has been designed to offer customers “a more personal and considered kitchen-buying experience.”
Subscribe to TRBThe Harrogate showroom, which opened on 25 August, features a selection of Magnet’s key ranges and finishes, including Ambleside Oak & Meadow, Bewdley in Morello & Chalk Blush, a working kitchen featuring Soho & Reed in Parchment & Misty Moors, and the Ludlow Butler’s Pantry in Cornish Clay.
Sophie Rose, chief executive of Magnet, said: “Harrogate is also another great example of our smaller store format, giving customers a more personal and intimate design experience while working strongly for us as a business too.
“We’ve already seen a brilliant response locally, with people trying to come through the doors before we’d even officially opened and the team booking design appointments ahead of opening day.
“It’s a really encouraging sign of the appetite locally for beautiful kitchen design, and I’m excited to see what the team can build from here.”
The new store was officially opened by the Mayor of Harrogate, Councillor Viv Poskitt, alongside Rose and store operations director James Cheetham.
The celebrations will continue on Saturday 5 September with a special customer opening event inspired by one of Yorkshire’s favourite traditions: a cup of tea.
With beverage stations now featuring in 24% of kitchen renovations, Magnet said it will be bringing the trend to life for a day with The Perfect Brew Kitchen, featuring a specially designed tea nook, a local tea expert, live demonstrations, and a range of prizes and giveaways.
Customers will also have the chance to win a Butler Pantry or £1,500 off their kitchen throughout September, while the first five qualifying kitchen orders will receive a Quooker boiling water tap worth £1,000.
